What Matters: How We Make an Engaging App Students LOVE

Thur, May 3, 2018 1:00 PM - 2:00 PM EST

Capturing the attention of your student body requires the development of an innovative mobile product packed with features that students really want to use. It also requires retaining a consistent pulse on what users of the app are really looking for. No one knows the continuous loop of student feedback and institutional response better than St. Francis College.

When St. Francis College deployed its mobile campus app, the College prioritized delivering the features that were already part of their students’ daily lives while adding valuable and creative features to keep the app fresh and exciting. From course information to IT Help to a free food calendar and Snapchat, the College ensures students are equipped to learn, stay connected, achieve their goals, and enjoy their college experience. By developing multiple personas for prospective students, current students, parents, and alumni, this institution has set students up for success both on campus and after graduation.

In this webinar, learn how St. Francis:

• Delivers what students really need and want, from accessibility to tutoring to campus life, and meets these diverse needs with a tool that enables success
• Uses Modo Lab’s modules in alternative ways to drive user engagement, increase session times, and encourage users to #TapTheApp often
• Integrates third-party apps to create a centralized communications hub that reaches and connects with students where they already are
• Builds credibility with its student body through timely feedback and surveying
• Delivers personalized mobile experiences across campus groups and personas
• Delivers creative marketing plans to promote app downloads and increase engagement