Resources / Playbook
Driving App Adoption: A Marketing Playbook
Setting your mobile workplace app up for success goes beyond building the right tools. You need to get the app into the hands of your employees. Like any technology, people won’t pick it up if they’re not aware of it, or if they don’t believe it’s relevant.
Modo works with technology-forward Fortune 1000 companies who have staged successful app launches followed by consistent ongoing adoption. Get the playbook to learn some of the best tactics and approaches we’ve seen, with examples, and 7 plays you can build on to drive your own success.